Hi, I’m Sara Torres

a multimedia designer based in Jacksonville, Florida.

I bring ideas to life through visuals that feel human, intentional, and story-driven — and I back every creative decision with strategy and insight.

With a background in graphic design and hands-on experience across branding, video production, photography, UI/UX, and marketing, I help businesses connect with their audiences through creative that’s not just beautiful, but purposeful. I pair storytelling with data-driven thinking — using audience insights, performance metrics, and client goals to guide both the message and the medium.

Right now, I collaborate with Earth Works, a high-end landscaping company, where I create content that captures the full journey of a project — from before and after footage to designer interviews and client stories. I work closely with teams across design, operations, and marketing to make sure what we create actually resonates and delivers results.

I believe great design starts with empathy and is elevated by strategy. I listen, ask questions, study what the audience needs, and use visuals to solve problems and build real connections. Whether it’s through a logo, a video, or a content system, I aim to bring clarity, emotion, and intention to every project.

Let’s collaborate to bring your brand’s story to life.